My crazy marketing idea is something that we have actually used before, but I so much want to do it on a larger scale. You see, when we made the Mountain Dew Armor and took it to the World Arena, we caught the eyes of some people. The local Pepsi distributor actually used us to hand out Mountain Dew to people at a hockey game. Everybody loved the armor, and I think if it went nationwide, people would remember it.

Using the Mountain Dew Armor in commercials and out on the streets would just be awesome marketing. Pepsi could use an interactive marketing agency to take this idea and run with it! Create an awesome marketing campaign that would pull people in. The commercials would be great, but the best part would be to go out into the streets, to big events and actually interact with people. The more people can interact with something, especially if it really catches their eye, the better they are going to remember what it was they saw. If you see a suit of armor made from Mountain Dew cans while you are standing in a line for a concert, you are going to remember that. If he gives you a Mountain Dew, you’re going to go home and search on the internet for that. It creates a memorable experience and ties the customer to that product.

It happened once for us before! I doubt it would happen again, but I can always hope, right?

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